Built from
the pain up.
We turn the things that bug people and businesses into apps, brands and systems they actually use.
Bring us a problemHell yes.
This is us.
Most studios sell you a website and a smile. We were the customer first. Every product in this house started as something that drove us up the wall: a paper scoresheet, a fridge whiteboard, an inbox full of maintenance requests. We fixed it for ourselves, then made it good enough to sell. That's the whole method.
Why we're number one at the only thing that counts.
Not a ranking. A promise you can hold us to.
We were the customer first.
ScoreSpike exists because our own comp ran on paper. GetKnowen exists because our own week lived in five group chats. We build what we'd pay for.
One brain on your job. Start to finish.
No account managers playing telephone. The person who scopes your problem is the one who builds it, ships it and picks up the phone when it breaks.
Judged on one thing: the pain is gone.
Not launches, not decks, not vibes. Either it's making real sales or the problem it was built for has stopped happening. If it's neither, we kill it and say so.
Made in Australia. Working everywhere.
Sold to clubs, sports, families, customers and businesses worldwide. The best work doesn't need a CBD postcode.
Five grades of work.
One graphite core.
Graded like pencils. H is hard and exact, for systems that can't be wrong. B is soft and bold, for brands that have to be felt.
Because the tools most people get handed were built for somebody else's business.
The big platforms are built for the average customer. Small clubs, regional businesses, busy households and new labels aren't average. They end up bending their week around software that doesn't fit, or going back to paper because paper at least does what it's told.
We build for the ones left holding the spreadsheet. If it makes someone's Thursday night easier, it's worth building. If it doesn't, we won't sell it to you.
Pick a headache.
Watch it get fixed.
Already out there,
doing the job.
Each one keeps its own name and its own look. Graphite is the house they live in, and the place every new one starts.
Ten things wrong with
corporate websites.
We went through the award winners and the UX audits that tear them apart. Same mistakes, over and over, even on million-dollar sites. So we marked them up.
Every project ships
with its own HQ.
One screen that runs the business we built for you: jobs, requests, quotes and money, updating live. Locked to you. Have a play with this one.
On the bench
right now.
Real progress, no vapourware. Each one is here because it fixes something, and each one still has to prove itself.
Bring us
a problem.
Same atoms
as a diamond.
Built to work.
Graphite Digital Studio is the house for everything we build. The existing businesses keep their names. Every new app, brand and system starts here.
Carbon.
The same atoms as a diamond, arranged for work instead of display. That's the whole brief.
Layers that slide.
Graphite is stacked sheets held loosely together. That's why a pencil writes. We build in layers so one part can change without breaking the rest.
It conducts.
Rare for a non-metal. We connect the tools you already pay for instead of selling you new ones.
Every idea starts in pencil.
Before the code, the brand or the campaign, there's a sketch. We'd like to be your first call.
Jason MacGregor.
Founder, producer, creative director.
Jase spent years running regional operations in residential construction. That's where you learn how much paperwork one house can generate, and how many good people lose their evenings to it.
At night he built the fixes. A scorer for his volleyball comp became ScoreSpike. A family calendar became GetKnowen. Along the way came a streetwear label with no patience for giant logos: EYES ONLY.
Graphite is where all of it lives now, and where the next thing gets built. The standard hasn't changed: the best software feels like a good pencil. You forget it's there and get on with the work.
How we work.
Prove it or put it down.
Real sales, or the pain is gone. Anything else is a hobby with hosting bills.
One offer, one sale.
Each product does one thing well and asks for one thing.
Small logo, big work.
Restraint reads as expensive. Shouting reads as cheap.
Fix it fast.
Weeks, not quarters. Long projects are where good ideas go to die.
Say it straight.
If it's not for you, you'll hear it on the first call.
The story so far.
Tell us what's
broken.
Four questions. A real reply from the person who'll do the work.